Color is Everywhere

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Courtesy of The Cool Hunter

We are hard-wired to notice and react to color, and marketers (and Pantone and the Color Marketing Group) and psychologists have long known this.  Children generally love bright colors. Fast-food restaurants use bright colors because they want us to notice, grab and go. Red is stop, green is go. Colors affect and express our everyday lives, even when we don’ t no tice it.

In fact, we are seeing a clear increase in the use of color in the broad design world. We see more color in commercial and residential architecture, interior design, art and installations, events, retail and hospitality.  We also see more color in products — from aircraft to fashion to everyday items — and in market ing and communications as well.

“Whatever the underlying reasons, we see more color and we love it.” – Tuija Seipell

Read more…

Special Preview: 2011 Color Forecast for the Americas

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From coast to coast, modern trends continue to feature colored glass in architecture.  Solutia is proud to introduce ten new, soph isticated versions of classic standards inspired by color trends across North and South America. Be the first to explore this dynamic palette.

Design Project Profile: Home Office Building

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Courtesy of jury member Andrew Moor

London’s new Home Office Building, by the Terry Farrell Partnership, is filled with art, but the exterior coloured glass features inevitably command the most attention.

From the outset the architect developed a detailed overall art strategy, which involved creating vitrines (floor-to-ceiling glass boxes) along the street that could house some form of art object, and also using glass in the cladding and the exterior of the building. Since the client was the UK Home Office, the government Department of Culture, Media and Sport became involved in the selection of an artist for the glazing. Liam Gillick, a nominee for the prestigious Turner Prize, was selected because his work involves transparency and colour and also because of his experience working collaboratively.

Originally a concrete canopy was planned to go along the top of the building on the main street faç ade, but Gillick suggested making the canopy of glass.   Because cleaning cradles have to move up and down the building, an aperture in the canopy was needed. Instead of being an obstacle, this became a design opportunity: some panels are vertical, creating the passageway required and adding another variation to the way coloured light is reflected around the building. The canopy has its greatest impact during the day, causing bands of colour to be reflected along the street. Gillick’s proposal for the vitrines was that each should have a series of glass fins, creating a feature that works both inside and outside.  The vitrines come into their own at night, when the rich colours create vibrant rainbows of vertical bands.

It is the simplicity and the cost-effectiveness of the whole concept that is so striking. This is not painting on glass.  It is a simple and straightforward way of incorporating colour into architecture and into the streetscape. That is has an elevating effect on the environment is undeniable, and the architect felt it enhanced the architecture: a good example of art and architecture working together.

Light + Color = Chakra (Part 5, 6 & 7)

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Courtesy of jury member Denise Turner

Chakra, or energy center, is a Sanscrit word, mean ing “Wheel of Light”. It refers to the body’s seven major energy centers which are positioned along the spinal column. Each chakra (pronounced “shah-krah”), has a unique function that corresponds to a specific color and essence, beginning with the Root Chakra, at the base of spine, and continuing up to the Crown Chakra, on top of the head.   These energy portholes regulate the flow of energy in and out of our body. When one chakra malfunctions, its neighboring chakras are also affected, causing illness. Chroma Therapy assists in rebalancing the body to its optimum wellness.

Here’s an explanation of what each chakra does, and how chroma and aroma therapy supports them. We’ve also chosen a Vanceva® Color Studio for laminated glass color to represent each of the chakra’s below:

Chakra5Fifth Chakra – located at base of throat.

Color: Cobalt Blue

Essence: Rose

Association: Communication, speech, self-expression, creativity, inner peace, hope, loyalty and truth

Controls: Thyroid gland, neck, larynx, trachea, which manufacturer’s thyroxin that controls the body’s metabolic rate

Feeling nervous about doing a presentation? Then wear a blue suit and anoint yourself with the essence of Rose. You will speak more clearly and your audience will be more receptive.

Fifth Chakra in Glass:

Vanceva® Caribbean Blue (Color Code: 6666)

Solar Transmittance: 0.42

Visible Light Transmittance: 0.26

Shading Coefficient: 0.68

Sixth Chakra - located in the center of forehead.

Color: Indigo

Essence: Jasmine

Association: Psychic awareness, intuitive thought, spiritual insight and clairvoyance which are the ability to “see the big picture”

Controls: Pituitary glands and eyes. The pituitary glands influence growth, metabolism and general body chemistry, such as hormones that produce contractions in child birth and release milk from breasts.

Having a creative block? Then paint your studio Indigo and Violet and bring in the essence of Jasmine. This will get your creative juices flowing again.

Sixth Chakra in Glass:

Vanceva® Indigo (Vanceva code: 7567)

Solar Transmittance: 0.21

Visible Light Transmittance: 0.05

Shading Coefficient: 0.46

Seventh Chakra - located above the head.

Color: Violet

Essence: Sandalwood

Association: Spiritual connection, transcending of self, bliss and psychic inspiration

Controls:Pineal glands, skin, cerebral cortex.  The pineal glands produce melatonin which regulates the body’s internal “Body Clock”. Melatonin has anti-aging properties; it affects pituitary thyroid, adrenals and gonads.

Desiring a more blissful meditation ? Create your sacred space in hues of violet and bring in the essence of Sandalwood; they will calm your anxious nerves and allow you to connect with the higher source.

Seventh Chakra in Glass:

Vanceva® Violet (Color code: 5165)

Solar Transmittance: 0.51

Visible Light Transmittance: 0.31

Shading Coefficient: 0.74

The colors in light, like those achieved using laminated colored glass, have a deeper and more penetrating effect than pigments used in paint. Light makes an impact unconsciously, directly on the body cells, whereas paint colors affect only the conscious mind. Colored lights and natural daylight through colored glass can be powerful in milder color schemes.

Color For Your Home and Desktop

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Celebrate your participation in this year’s inspiring architectural design competition with the 2010 World of Color Awards™ merchandise and wallpaper downloads for your desktop.

World of Color Awards Webisode #3: The Vanceva Color System

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Aimee Davis, Architectural Market Manager of the Americas for Solutia Inc., explains how the Vanceva® Color System works.

Design Project Profile: Yabany Japanese Restaurant and Bar

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Architect: Brunete Fraccaroli

Brunete Fraccaroli has created an unusual Japanese restaurant using a variety of materials, mixing glass and steel as well as wood and natural fibers. The concept is primarily based on the use of bold colors, including a combination of orange and pink throughout the design. The play of these two attractive colors and the added transparency of glass and other acrylic materials, (the chairs and surfaces) generates a spacious, contemporary and “clean” look, without departing from the traditional stylings of Japanese restaurant design.

The old building was demolished and replaced by a shed-ceilinged double. The project involved a mezz anine floor with natural lighting from an overhead sunroof, which creates a harmonic and comfortable environment for diners.  The choice of furniture is one of its richest features and the use of unexpected angles, unique shapes and transparencies produces a pleasant yet vibrant and innovative space.

The colors and lights were an integral part of the project, but in order to truly finish her design, Fraccaroli needed glass that would work effectively with the strength of the sights and sounds. Solutia’s products provided a great solution. All of the windows were made of brand films, each orange and pink to coincide with the interior decor of the building.  The result seemed to reinforce the concept of the project, which was able to create a different scenario, with pieces carefully designed by the architect, such as tables, the facade and the lighting.

Special Preview: 2011 Color Forecast for Europe

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Around the world, modern design trends continue to feature colored glass in architecture.  Solutia is proud to introduce ten new, sophisticated versions of classic standards inspired by color trends across Europe.  Be the first to discover this dynamic palette.

Ford Mustang Concept Made with Laminated Glass

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Ana Wagner of Solutia, Inc talks about a unique take on automotive glass.

Shedding Light on Entry Rules & Requirements

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When considering a project to submit, the creative expression of color and light will be your key differentiator among other entries in the eyes of the jury. The project must have been completed between January 1, 2006 and December 31, 2009.   And submitting your design is free and easy.    Enter your project today.

For additional details and requirements, learn more here. Entries will be open until August 15th, 2010 at 11:59 p.m. CST.

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